When my friend Beverly told me she was opening her own online clothing store, I was so excited. We went to college together and since I have seen her work first hand, you can believe me when I say: it's good stuff. Her goal was to create a store that provided a selection of one of a kind, high quality statement pieces, for a lower price. Trending is just that: on trend. The online boutique specializes in thrifted and reconstructed apparel, as well as handmade clothing and accessories. The items you will find are standout staple pieces that are perfect for today's modern young women. I love the concept, particularly the reconstructed goods. With just a little alteration, something that seems old and dated becomes fashionable and trendy again. It's perfect! Beverly has a great eye for what is on trend right now, a lot of these pieces have a very 90's feel, which is making a huge comeback right now. For all of us that grew up in the 90's it's awesome to see! I can finally break out my over-sized shirts and chunky heels again, right? Ok, maybe not the heels.
I think the most inspiring part of this store launch is that Beverly used it as a way to pull herself out of what could have been a very devastating situation. She was working for a law firm at the time that was going under, which gave her all the more motivation to make her dream a reality. She is now working on Trending full time and loving it.
If you have ever scoured the racks of a thrift store, then you will know how frustrating it is to dig through the duds and end up with nothing to bring home. As a busy mom, blogger and small business owner I really don't have time for that so I am happy to let someone do it for me. In Beverly's own words:
"I figured I can take the work out of sifting through rack after rack of stained tee shirts and sweaters with holes in them to find the treasures that most people don't know exist. Not only that, but people all over the country don't have access to the thrift stores in Massachusetts and I think these stores have a lot of high end items that you won't find elsewhere."
Since she has a partial education in Fashion Design, Beverly will also be creating handmade goods for her store. Currently she is offering headbands, but intends to include more items like bandeaus and crop tops very soon.
I hope you are all as excited as I am about this new shop launch! And because she is so great, Beverly has generously offered all Hello Kelcey readers 30% off everything at Trending with the code "hellokelcey" until July 31st, as well as free shipping on all orders over $20 (no code, and that does not expire!).
Take a look around http://shoptrendingg.com/ and let me know which items are your favorite. You can also find Trending on Instagram, Twitter, and Tumblr to keep up to date on new items and promotions. Happy shopping!